Monday, January 25, 2016

an american tale.

I had never heard of New England's Market Basket supermarket chain until I was perusing the new releases on Amazon, and saw We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business. Being a huge fan of loyalty myself, I just had to see what all the fuss was about.

No one has loved their CEO more than the employees of Market Basket, and when he was ousted from his long-time position in the name of change, they fought back. They as in the managers, associates, customers AND suppliers and vendors. None of them took this injustice lying down, they picketed and marched and defended their leader. And as you can see by the title, they won. Authors, Korschun and Welker went behind the scenes to inform readers that you actually can be the change you wish to see in the world.

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