Tuesday, April 28, 2015

let's get likable.

Since...forever, word of mouth is the best and purest form of marketing, especially now that everyone's mouths are all over Facebook and Twitter. Social media has made advertising much more simple and affordable, but only if you know how to use it. Enter Dave Kerpen and his book titled Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More. People aren't listening to commercial or radio ads like they used to. A lot of people have XM Radio, many DVR their shows and fast forward through commercials. If you learn how to master the 18 strategies Kerpen shares for advertising your brand and yourself on social media in a likable way, you will be successful. It won't happen over night, but it will happen.

Just a little added advice:
We live in a world where people we know are constantly trying to sell things to us on Facebook. Beachbody, Young Living Essential Oils, Mary Kay, Thirty One, various jewelry. I have literally seen ads for ALL of these products in the last hour, without trying. As a consumer, I am looking for polished posts; little to no typos, no crazy run-on sentences, no swearing or sexually explicit content. If I see any of the errors listed above, you officially lost my business. So instead of getting all crazy excited about this new idea you have for advertising your products or telling your story, STOP. Take a breath and EDIT your posts/flyers before hitting "post". You're welcome.

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