Wednesday, November 20, 2013

business: a powerful tool for change.

Whenever we think of big business, we immediately get our backs up and picture men in thousand dollar suits, sipping on scotch in the middle of the day, using all of the money they make to house their illegitimate children. Oh wait, that’s not what you picture? My bad.

Mission in a Bottle by Seth Goldman and Barry Nalebuff is a straight up story about the business they created called Honest Tea, and how they used it as a force of good, even as their brand became more and more successful. They designed a mission all those years ago, and it still holds true today. Told in comic-style, these two entrepreneurs understand that a successful business takes more than just a good idea, and they share advice and insights to anyone who’s interested in doing business differently, and succeeding.

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