Friday, June 29, 2012

the customer is always an idiot, but pretend they’re right.

I absolutely, positively, without a doubt SUCK at customer service.  I truly believe that most people are complete morons or are far too cranky, and personally I don’t care for either. It’s something I have been working on over the years. As a teenager, my attitude towards crazy customers definitely got in the way of, well…my employment actually. But anyways, I have learned a lot over the years, especially during my work in non-profit organizations. They were typically the kind that fed the hungry, so pissing off my clients wasn’t that big of a deal because they wanted to feed their kids and stuff. It was the volunteers that I really had to hold my tongue with. You do NOT want to lose your volunteers, even if they are bossy.

Micah Solomon covers the basics of customer service in his latest business guidebook, High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce. Yeah, the basics are covered, and then some, and some, and some. This guide is dedicated to you business leaders who desperately need to learn how to create a system of standards in order to anticipate customer needs. It is a guide on how to treat customers exceptionally, while also bridging the gap between online and off-line customer service. We are in the era of iPhones, Facebook and Twitter. Our man Solomon makes addressing customer care in our high-tech world look extremely easy. I am going to send a copy to Verizon Wireless immediately.

***For a chance to win a FREE copy, email your name, address and this book title to:!

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