To me, motor sports, cars in general are pretty much the most uninteresting thing, ever. Okay, golf is a little more uninteresting, but you get the idea. I was hesitant to pick up a copy of "Go Like Hell" by A.J. Baime. A.J., I would like to take a moment to apologize for ever doubting you.
The names Ford and Ferrari, become more than just popular name brands of the vehicles we drive, they become Mr. Ford and Mr. Ferrari. Ford represents the new kid on the block, while Ferrari has been around the block more times than you can count. It's all about business competition, in a way that I have never bothered to see before.
It's insightful, magical even. Get excited! GET A COPY!